Amazon and Shopify announced a new Buy with Prime app for Shopify on Wednesday. Buy with Prime let merchants offer Prime benefits, such as fast shipping and free delivery, on websites beyond Amazon.com. Amazon had no choice but to let Shopify merchants view Buy with Prime-related metrics on its own backend console, not within the unified Shopify Admin tool, according to the internal Amazon document from April. If Buy with Prime data wasn't smoothly integrated into Shopify Admin, Shopify merchants might not use the Amazon feature much. Constant delaysThe internal Amazon document described a Shopify-native Buy with Prime app as a "flagship" goal for Amazon's top leadership because it would make Buy with Prime more appealing to Shopify merchants.

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Persons: Shopify, Santos Jeff Bezos Kevin Mazur, Jeff Bezos, Tobi Lütke David Fitzgerald, Sportsfile, Harley Finkelstein, Finkelstein, Mark William Lewis, Andy Jassy, they've Organizations: Amazon, Amazon.com, Prime, Project Santos, Getty, Amazon Logistics, Netalico Commerce, Web, Associated